Product Designer / Product Owner
Ourspot
Sep - Dec 2021
Ourspot, funded by the Korean startup accelerator Bluepoint, was created to tackle modern childcare challenges. Over four months, I collaborated with investors, the CEO, engineers, and operations managers, driving the service from concept to launch
• Conducted research, user interviews, competitor analysis, and technology reviews.
• Developed service features based on insights
• Translated the insight into design concepts for space, operations, and systems.
• Created UX flow and high-fidelity UI.
Arising Social Issue in Growing Children
In a time when both parents' incomes are stretched thin to support a child, the resulting stress and fears contribute to the lowest birth rate era.
Feeling fatigued by the monthly cost of raising children.
Average leisure time per a day by household composition
Conducted User Survey and Interview
After-School activity is necessary until parents get off work
"Schools finish early, between 1-3 PM, long before most parents get off work, making after-school activities essential."
Kim, Journalist, 38, Mom of a girl_Jou
Are you enrolling after-school activites to provide care until finishing work?
Coordinating after-school activities is a significant source of stress
"Finding activities that match my child’s interests, align with our travel routes, and fit into our schedules is overwhelming."
Lee, Marketer, 42, Mom of 2 boys
How many after-school activities are children aged 3-9 enrolled in?
Dual Challenge for After-School Logitistics
"Even after signing up, managing pickups and getting them home is another challenge, often requiring extra help, which doubles the cost."
Shin, Engineer, 36, Mom of a boy
How do children travel to their after-school activities?
Shadowed Children’s Commute
It’s not a streamline, there are frequent care gaps
Sudden changes, such as vacations, time off, or illness, disrupt tightly scheduled after-school routines, causing frequent care gaps.
Current Childcare Model Challenges
The current childcare services, such as scheduled after-school activities or hiring one-on-one caregivers, fail to address the challenges of irregular schedules and high costs.
Families need a flexible solution that they can use only when needed, accommodating diverse routines and reducing financial strain
A New Approach: Flexible, Real-Time Spaces for Children
Our solution provides a flexible, real-time children's space within a 1-mile commute radius, accommodating unexpected changes and diverse schedules.
Web reservation system operating 24/7
30min time slot that allows to use without a fixed schedule
Send real-time entry and exit notifications to parents
Activity materials freely accessible to children and report the activity history
Dual User Journeys: Parents and Children
The Space Operation System
Designed to create a custom space management system that addresses challenges unmet by third-party platforms.
A Market-Inspired Experience
Within the space, children engage in a market-like experience, transforming tasks like tagging their ID cards into fun activities.
Improving User Interation
Kiosk for Children
Difficulty in focusing on text instructions.
For younger user, the scan area was too small and high
Implement animated icons and sound effects for clearer guidance.
Enlarge the scan area.
Notification for Parents
Strong preference for seeing pictures of their children in the space.
Wanted to access previous history.
Add photo carousel section.
Created a dashboard for repeat users to view their history of previous visits.
The Space Operation System
Children had difficulty scanning due to the camera hole at the top of the device.
Using the vertical version significantly increased successful scan attempts, leading to the final decision to proceed with the vertical layout.
To reduce development time and installation barriers, individual entry/exit notifications and daily activity summary links were sent via mobile messenger. Also, visit history can be viewed on individual pages.
Self Scanning Kiosk Interaction
Activity Archiving Kiosk for Children
Animated Icon for Visual Guide
Real-Time Notification Interaction
Messenger to Individual Page for Parents
Landed Successfully
In the first targeting area, 75% of targeting age group has experienced service and show their satisfaction with numbers.
Achieved break-even point (BEP) within 3 months of opening in January 2023.
Acquired 152 monthly active user (MAU), and 80% repurchase rate.
