Final Design
Kiosk Interaction
Kiosk for Children
Animated Icon for Visual Guide
Flexible Childcare with Seamless Check-Ins
Project Accelerator
Role
Product Designer / Product Owner
Project Summary
Ourspot began as a company building projects and was funded by the Korean startup accelerator Bluepoint. The main goal of Ourspot is to address modern childcare challenges through technology. Over four months, I collaborated with investors, the CEO, engineers, and operations managers, guiding the service from concept to launch.
Reasons
Background
South Korea has the lowest fertility rate in the world
The country’s lowest fertility rate is projected to fall even further to 0.68 in 2024, far below the 2.1 the OECD says is necessary to ensure a broadly stable population. If Korea’s birth rate remains low, the country will face extinction.
Fertility Rate 0.68
means a woman delivers 0.68 births in her entire lifetime.
1980
0.5
1.0
1.5
2.0
2.5
1990
2000
2010
2020
South Korea
OECD avg
0.68
RESEARCH SUMMARY
Needs of a new model of
after school solution
The current childcare services fail to address the challenges of irregular schedules and high costs.
Families need a flexible after-school planning solution that accommodates diverse routines and reduces financial strain.
How technology can support this dynamic routines
and make it affordable?
Reseach
What makes it hard for people
to give birth?
I conducted user research, including in-depth interviews and shadowing daily schedules, and found that schools end hours before parents are free from their work. As a result, parents often have to enroll their kids in multiple after-school programs to fill the time gap.
1st Activity
2nd Activity
🧒
👩💻
👫
👫
👫
This situation causes stress and strain as they coordinate programs and hire another caregiver for rides. Moreover, a sudden change in activity or caregiver causes critical issues.
Ask a help from other families
Get a quick off
Ask a help from friends
Hiring a one-time caregiver
👩💻
🤯
🤒
💥
🏝
SOLUTION
A New Approach
Our solution offers a flexible, real-time children's space within a 1 mile commute radius, allowing children to come over whenever they want, accommodating unexpected changes and diverse schedules.
Web reservation system operating
30min time slot that allows to use without a fixed schedule
Send check-in and check-out notifications to parents
Activity materials freely accessible to children and report the activity history
1 Mile Radius
DESIGN CONCEPT
A Market-Inspired Experience
In the space, children engage in a market-like experience, transforming tasks like tagging their ID cards into fun activities.
USER FLOW
Dual User Journeys: Parents and Children
Parents
👩💻
Reserve the space on website
Receive confirmation
Receive entry notice
Receive same-day notification
Have kids drop the space
Have kids pick-up from the space
Receive exit
notice with summary
Children
🧒
Entry
Exit
Individual ID card
tagging
Individual ID card
tagging
Individual ID card
tagging
Material tagging
Confirm
materials
Activity material browsing
USability Testing
Improving User Interaction
Kiosk for Children
Tag your ID
A
B
Issue
A.
Difficulty in focusing on text instructions.
B.
For younger user, the scan area was too small.
A
B
Iteration
A.
Implement animated icons and sound effects for intuitive guidance for young kids.
B.
Enlarge the scan area.
Notification for Parents
Issue
C.
Strong preference for seeing pictures of children.
D.
Awkwardness in accessing previous history.
A
B
Iteration
C.
Add photo carousel section
D.
Created a dashboard for repeat users to view their history of previous visits.
Information architecture
The Space
Operation System
I designed a custom space management system as a minimum viable product, focusing on essential features like a self check-in and check-out kiosk with automated notifications to parents.
Project Outcome
Achieved Strong Market Adoption
By automating notifications, staff can spend more time engaging with children, leading to enhanced user satisfaction.
User Satisfaction
This efficiency boost contributes to a strong adoption rate, with 152 monthly active users and an impressive 80% repurchase rate.
MAU
Repurchase Rate
152
80%
Real-Time Notification Interaction
Messenger to Individual Page for Parents
Final Design
Check-In/Out Kiosk & Notification
Kiosk Device - Tablet
Children had difficulty scanning due to the camera hole at the top of the device.
Using the vertical version significantly increased successful scan attempts, leading to the final decision to proceed with the vertical layout.
Personal Notification - Mobile
To reduce development time and installation barriers, individual entry/exit notifications and daily activity summary links were sent via mobile messenger.
Also, visit history can be viewed on individual pages.
