Efficient Parking Solutions
for Last-Mile Delivery
Introduction
Project Summary
For my Master’s project, I led the Waypoint initiative to optimize last-mile delivery. We focused on parking suggestions, detailed delivery instructions, and real-time communication to streamline the process.
REASONS
Background
Living in the city, you’ve probably had those moments
1. When you get a notification that your package has been delivered,
but it’s nowhere to be found.
2. Or times, when the courier couldn’t leave it at your door, so you end up making a trip to the post office or a pickup center to get it yourself.
I initiated a project to reduce the frequency of these issues.
RESEARCH
Why it does happen?
I interviewed delivery drivers to understand why these experiences occur and explore ways to minimize them.
1. The delivery process is generally divided into five key stages:
Scheduling Delivery Block
Picking up packages from Local Hub
Loading Packages in an order of delivery
Navigating to Delivery Location
Completing Deliveries
However, 92% of drivers experience delays more than sometimes.
Completing
Deliveries
Scheduling
Delivery Block
Picking Up Packages
from Local Hub
Loading Packages
in an order of delivery
Navigating to
Delivery Location
I took further research what is the biggest challenge the drivers face when delivering goods on time.
Traffic and congestion (e.g., getting stuck in heavy traffic or roadblocks)
Lack of optimized routes (e.g., the app or GPS doesn’t give the fastest route, or you need to reroute yourself)
Not enough drivers to cover deliveries
Customer location issues (e.g., hard-to-find addresses, apartment buildings with no clear delivery instructions)
57% of drivers mentioned that there were issues related to customer location, and there are 3 main jobs to be done until the delivery will be completed.
Click to See the Survey Details
1
Finding a Parking Spot
and Unloading
2
Accessing to the Entrance with passwords
3
Navigating and Walking to the Drop-Off Location
Help delivery drivers
reduce delays by quickly finding parking
and navigating drop-off locations?
PERSONA
An urban gig
delivery driver
Stephen (late 20s)
Experience :
1 year, primarily working with gig economy
Location :
A densely populated urban area.
Work Pattern :
Flexible, picks up delivery jobs during free hours
"I love the flexibility of delivery work,
but finding parking and dealing with unclear instructions can turn a simple delivery into a real headache.
If I could streamline those parts, I'd be able to do more jobs and make my time worthwhile."
GOAL
Maximizing Earnings by reducing delays
Reduce stress associated with parking and finding drop-off points
Frustration
Parking Struggles
Often spends excessive time searching for parking in busy urban areas, which significantly delays his deliveries and adds unnecessary stress
Finding Unclear Drop-off Location
Navigating complex buildings and dealing with unresponsive customers make it difficult for Stephen to find the exact drop-off location, leading to further delays and frustration.
RESARCH & DIRECTION
Comparing Solution
I compared delivery solutions and found app design the most effective. It enables immediate deployment, scalability, and seamless integration without infrastructure constraints.
Physical Infrastructure
Automated Delivery
Navigation Assistant Application
Immediate Deployment
Cost-Effective
Wide Coverage
Comprehensive
GATHER IDEAS
Brainstorming
Main Stream Idea
Real-time Parking Availability
Sub Idea 1
AI-Based Drop-Off Instruction Generator
Sub Idea 1
Real-time In-App Messaging
Rough Visuals for Ideas
Flows &
Idea Sketches
Flow 1
Parking Suggestion
Flow 2
Walking Navigation to the Drop-Off Location
Flow 3
Communication and Troubleshooting
Low-FI DESIGN_02
Key Screen
Wireframes
I enhanced the step-by-step interaction process using a wireframe, making sure that key elements seamlessly supported the primary objectives of each step.
Click to See more Wireframes
HI-FI DESIGN
Final Design
Flow 1
Parking Suggestion
Flow 2
Walking Instruction to Drop-off Location
Flow 3
Communication & Trouble Shooting
Retrospective
Expected Result
I designed Waypoint to streamline deliveries, enhance customer trust, and scale efficiently. It optimizes routes, reduces delays, and improves communication, benefiting both drivers and customers.
Waypoint reduces parking search time, optimizes routes, and enhances communication for faster deliveries, boosting driver satisfaction.
Improved Efficiency and Driver Retention
Increased Customer Satisfaction
Faster, reliable deliveries and communication enhance customer experience, fostering trust.
Scalable, Future-Ready Solution
Waypoint adapts to urban environments and scales across regions, offering flexibility for logistical challenges and market growth.
DESIGN SYSTEM
Design Components and Items
Color
Core
Primary Black
BK - #060B0D
Primary Black
Primary White
WH - #F4F4F4
Accent
GR - #0FF26A
Positive
BL - #3368FF
Warning
BL - #3368FF
Negative
R - #3368FF
Background
Primary
BK - #060B0D
Secondary
GR - #1F2938
Tertiary
GR - #00664F
Typography
Manrope
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTU
Aa
Heading-M
Weight: Bold
Size: 24px
Line height: 32px
Heading-S
Weight: Bold
Size: 20px
Line height: 28px
Paragraph-M
Weight: Regular
Size: 16px
Line height: 24px
Paragraph-S
Weight: Regular
Size: 14px
Line height: 20px
Label-L
Weight: SemiBold
Size: 18px
Line height: 28px
Label-M
Weight: SemiBold
Size: 14px
Line height: 20px
Label-S
Weight: SemiBold
Size: 12px
Line height: 18px
Component
Button
Primary Button
Secondary Button
Tertiary Button
Tab Bar
Home
Delivery
Support
Profile
Home
Delivery
Support
Profile
Navigation Info
Taylor St
California st
toward
Redirect to available parking.
Cancel
Taylor St
California st
toward
Bottom Sheet
Total 1.5hr ・12 Locations
20 Packages
Start
1
1190 Sacramento St.
1
2
1190 Sacramento St.
1
3
1190 Sacramento St.
1
4
1190 Sacramento St.
1
5
1190 Sacramento St.
1
Thanks for watching my project:)
I'm very comfortable talking about how to solve the problems, design process,
meaningful user impact, and also I love to listen your opinions as well!
Feel Free to contact Me