Efficient Parking Solutions
for Last-Mile Delivery
Efficient Parking Solutions
for Last-Mile Delivery
Efficient Parking Solutions
for Last-Mile Delivery



Introduction
Project Summary
Project Summary
For my Master’s project, I led the Waypoint initiative to optimize last-mile delivery. We focused on parking suggestions, detailed delivery instructions, and real-time communication to streamline the process.
For my Master’s project, I led the Waypoint initiative to optimize last-mile delivery. We focused on parking suggestions, detailed delivery instructions, and real-time communication to streamline the process.
REASONS
Background
Background
Living in the city, you’ve probably had those moments
1. When you get a notification that your package has been delivered,
but it’s nowhere to be found.
2. Or times, when the courier couldn’t leave it at your door, so you end up making a trip to the post office or a pickup center to get it yourself.
I initiated a project to reduce the frequency of these issues.
Living in the city, you’ve probably had those moments
1. When you get a notification that your package has been delivered,
but it’s nowhere to be found.
2. Or times, when the courier couldn’t leave it at your door, so you end up making a trip to the post office or a pickup center to get it yourself.
I initiated a project to reduce the frequency of these issues.




RESEARCH
Why it does happen?
Why it does happen?
I interviewed delivery drivers to understand why these experiences occur and explore ways to minimize them.
The delivery process is generally divided into five key stages:
Scheduling Delivery Block
Picking up packages from Local Hub
Loading Packages in an order of delivery
Navigating to Delivery Location
Completing Deliveries
However, 92% of drivers experience delays more than sometimes.
I interviewed delivery drivers to understand why these experiences occur and explore ways to minimize them.
The delivery process is generally divided into five key stages:
Scheduling Delivery Block
Picking up packages from Local Hub
Loading Packages in an order of delivery
Navigating to Delivery Location
Completing Deliveries
However, 92% of drivers experience delays more than sometimes.










Scheduling
Delivery Block
Scheduling
Delivery Block
Picking Up Packages
from Local Hub
Picking Up Packages
from Local Hub
Loading Packages
in an order of delivery
Loading Packages
in an order of delivery
Navigating to
Delivery Location
Navigating to
Delivery Location
Navigating to
Delivery Location
Completing
Deliveries
Completing
Deliveries
Completing
Deliveries
I took further research what is the biggest challenge the drivers face when delivering goods on time.
Traffic and congestion (e.g., getting stuck in heavy traffic or roadblocks)
Lack of optimized routes (e.g., the app or GPS doesn’t give the fastest route, or you need to reroute yourself)
Not enough drivers to cover deliveries
Customer location issues (e.g., hard-to-find addresses, apartment buildings with no clear delivery instructions)
57% of drivers mentioned that there were issues related to customer location, and there are 3 main jobs to be done until the delivery will be completed.
I took further research what is the biggest challenge the drivers face when delivering goods on time.
Traffic and congestion (e.g., getting stuck in heavy traffic or roadblocks)
Lack of optimized routes (e.g., the app or GPS doesn’t give the fastest route, or you need to reroute yourself)
Not enough drivers to cover deliveries
Customer location issues (e.g., hard-to-find addresses, apartment buildings with no clear delivery instructions)
57% of drivers mentioned that there were issues related to customer location, and there are 3 main jobs to be done until the delivery will be completed.


1
1
Finding a Parking Spot
and Unloading
Finding a Parking Spot
and Unloading
Finding a Parking Spot
and Unloading


2
2
Accessing to the Entrance with passwords
Accessing to the Entrance with passwords
Accessing to the Entrance with passwords


3
3
Navigating and Walking to the Drop-Off Location
Navigating and Walking to the Drop-Off Location
Navigating and Walking to the Drop-Off Location
Click to See the Survey Details
Click to See the Survey Details
Help delivery drivers
reduce delays by quickly finding parking
and navigating drop-off locations?
Help delivery drivers
reduce delays by quickly finding parking
and navigating drop-off locations?
Help delivery drivers
reduce delays by quickly finding parking
and navigating drop-off locations?
PERSONA
PERSONA
An urban gig
delivery driver
An urban gig
delivery driver




Stephen (late 20s)
Stephen (late 20s)
Experience :
1 year, primarily working with gig economy
Location :
A densely populated urban area.
Work Pattern :
Flexible, picks up delivery jobs during free hours
"I love the flexibility of delivery work,
but finding parking and dealing with unclear instructions can turn a simple delivery into a real headache.
If I could streamline those parts, I'd be able to do more jobs and make my time worthwhile."
GOAL
GOAL
Maximizing Earnings by reducing delays
Reduce stress associated with parking and finding
drop-off points
Maximizing Earnings by reducing delays
Reduce stress associated with parking and finding
drop-off points
Frustration
Frustration
Parking Struggles
Parking Struggles
Often spends excessive time searching for parking in busy urban areas, which significantly delays his deliveries and adds unnecessary stress
Finding Unclear Drop-off Location
Finding Unclear Drop-off Location
Navigating complex buildings and dealing with unresponsive customers make it difficult for Stephen to find the exact drop-off location, leading to further delays and frustration.
RESARCH & DIRECTION
RESARCH & DIRECTION
Comparing Solution
Comparing Solution
I compared delivery solutions and found app design the most effective. It enables immediate deployment, scalability, and seamless integration without infrastructure constraints.
I compared delivery solutions and found app design the most effective. It enables immediate deployment, scalability, and seamless integration without infrastructure constraints.







Immediate Deployment
Cost-Effective
Wide Coverage
Comprehensive

Immediate Deployment
Cost-Effective
Wide Coverage
Comprehensive
Physical Infrastructure
Automated Delivery
Navigation Assistant Application
Navigation Assistant Application


GATHER IDEAS
GATHER IDEAS
Brainstorming
Brainstorming
Sub Idea 1
Sub Idea 1
AI-Based Drop-Off Instruction Generator
Sub Idea 1
Sub Idea 1
Real-time In-App Messaging
Real-time In-App Messaging
Main Stream Idea
Main Stream Idea
Real-time Parking Availability
Real-time Parking Availability
Rough Visuals for Ideas
Rough Visuals for Ideas
Flows &
Idea Sketches
Flows &
Idea Sketches
Flow 1
Parking Suggestion
Help drivers find parking quickly and efficiently near the delivery location


Flow 1
Parking Suggestion
Help drivers find parking quickly and efficiently near the delivery location


Flow 1
Parking Suggestion
Help drivers find parking quickly and efficiently near the delivery location


Flow 2
Walking Navigation to the Drop-Off Location
Flow 2
Walking Navigation to the Drop-Off Location
Flow 2
Walking Navigation to the Drop-Off Location
Flow 3
Communication and Troubleshooting
Flow 3
Communication and Troubleshooting
Flow 3
Communication and Troubleshooting
Low-FI DESIGN
Key Screen
Wireframes
Key Screen
Wireframes
I enhanced the step-by-step interaction process using a wireframe, making sure that key elements seamlessly supported the primary objectives of each step.
I enhanced the step-by-step interaction process using a wireframe, making sure that key elements seamlessly supported the primary objectives of each step.








Click to See more Wireframes
HI-FI DESIGN
HI-FI DESIGN
Final Design
Final Design
Flow 1
Parking Suggestion
Flow 2
Walking Instruction to Drop-off Location
Flow 3
Communication & Trouble Shooting
Retrospective
Retrospective
Expected Result
Expected Result
I designed Waypoint to streamline deliveries, enhance customer trust, and scale efficiently. It optimizes routes, reduces delays, and improves communication, benefiting both drivers and customers.
I designed Waypoint to streamline deliveries, enhance customer trust, and scale efficiently. It optimizes routes, reduces delays, and improves communication, benefiting both drivers and customers.
Waypoint reduces parking search time, optimizes routes, and enhances communication for faster deliveries, boosting driver satisfaction.
Waypoint reduces parking search time, optimizes routes, and enhances communication for faster deliveries, boosting driver satisfaction.
Improved Efficiency and Driver Retention
Improved Efficiency and Driver Retention
Increased Customer Satisfaction
Increased Customer Satisfaction
Faster, reliable deliveries and communication enhance customer experience, fostering trust.
Faster, reliable deliveries and communication enhance customer experience, fostering trust.
Scalable, Future-Ready Solution
Scalable, Future-Ready Solution
Waypoint adapts to urban environments and scales across regions, offering flexibility for logistical challenges and market growth.
Waypoint adapts to urban environments and scales across regions, offering flexibility for logistical challenges and market growth.
STYLE GUIDE
Design Components and Items
Design Components
and Items
Color
Color
Core
Core
Primary Black
BK - #060B0D
Primary Black
Primary White
WH - #F4F4F4
Accent
GR - #0FF26A
Positive
BL - #3368FF
Warning
BL - #3368FF
Negative
R - #3368FF
Background
Background
Primary
BK - #060B0D
Secondary
GR - #1F2938
Tertiary
GR - #00664F
Typography
Typography
Aa
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTU
Manrope
Heading-M
Weight: Bold
Size: 24px
Line height: 32px
Size: 24px
Heading-S
Weight: Bold
Size: 20px
Line height: 28px
Paragraph-M
Weight: Regular
Weight: Regular
Size: 16px
Size: 16px
Line height: 24px
Paragraph-S
Weight: Regular
Size: 14px
Line height: 20px
Label-L
Weight: SemiBold
Size: 18px
Line height: 28px
Label-M
Weight: SemiBold
Size: 14px
Line height: 20px
Label-S
Weight: SemiBold
Size: 12px
Line height: 18px
Component
Component
Button
Button
Primary Button
Secondary Button
Tertiary Button
Tab Bar
Tab Bar
Home
Delivery
Support
Profile
Home
Delivery
Support
Profile
Navigation Info
Navigation Info
Taylor St
California st
toward
Redirect to available parking.
Cancel
Taylor St
California st
toward
Bottom Sheet
Bottom Sheet
Total 1.5hr ・12 Locations
20 Packages

Start

1
1190 Sacramento St.
1
2
1190 Sacramento St.
1
3
1190 Sacramento St.
1
4
1190 Sacramento St.
1
5
1190 Sacramento St.
1
Thanks for watching my project:)
Thanks for watching my project:)
I'm very comfortable talking about how to solve the problems, design process,
meaningful user impact, and also I love to listen your opinions as well!
I'm very comfortable talking about how to solve the problems, design process,
meaningful user impact, and also I love to listen your opinions as well!
Feel Free to contact Me